Barnaba Fornasetti carries on the heritage of one of the most important Italian firms in design and decoration, founded by Piero Fornasetti in the 1940s. It is a name which is internationally known and can boast of a multitude of fans, collectors and enthusiasts. It is synonymous with very great craftsmanship which embraces a refined and talented design, recognizable and full of symbols, allusions, quotations and figures from the imagination. It is a name which immediately refers to a rich visual and an unmistakable language full of imagery between dreams, magic and lyrical realism.
Giovanni Bonotto is the creative director of the large family-run textile firm founded in 1912, currently run by the fourth generation, it has been part of the Ermenegildo Zegna group since 2016. A real gem of creativity and productive expertise: today a vertical industry with a complete cycle, with several production sites and more than two hundred master craftsmen employed, promoting a new way of thinking and producing, based on the concept of a “Slow Factory”. It is a modern vision of work and business, combined with age-old technologies and creative design that is always innovative, and based on a love for contemporary art. The collaboration between these two great creators was met with an instant understanding of each other’s languages. Barnaba’s and Giovanni’s stories are incredibly similar: they are both in favour of slow design, quality that comes before everything else and a world where creativity and dreaming is a philosophy to live and work by. They run two businesses in which craftsmanship itself equates to an ethos for living.