Doppia Firma is a fascinating experiment focusing on Made in Italy’s key values, such as the excellence of Italian craftsmanship and creative talent. The project aims to establish a connection between top-end Italian workshops skills and contemporary designers vision. Together they’ll give birth to a collection of unique, innovative as well as functional objects.
The synergy between craftsmen and designers becomes a vehicle for creativity and experimentation, encouraging inventiveness. Beyond the mere celebration of individual skills, real cooperation and a deep will to explore are at the very heart of this challenging project. In a mutual exchange, tradition meets modernization, while the design-oriented vision receives that exquisite nourishment which only excellent craftsmanship can provide.
Real cooperation and a deep will to explore are at the very heart of this challenging project
So here’s the importance of rare materials and traditional techniques that are fallen into disuse. Alabaster, lustre-painted ceramics, rust-printing, basket weaving, soapstone, scagliola, embroidery and bucchero take centre stage again, along with paper, brass, glass, bronze and wood. The magazine Living selected sixteen designers with a strong sensitivity toward materials and a poetic approach to functional objects. They have been invited to exchange views with the craftsmen picked by Fondazione Cologni.
Along with big names like Michele De Lucchi, Ugo La Pietra, Marco Zanuso jr, Giorgio Vigna and Francesco Simeti, the project encompasses a shortlist of young talents with proven experience in experimenting with materials. Among them Giacomo Moor, who personally conceives and realises wooden furniture; Matteo Zorzenoni, working with widely different materials like cement and glass; or Pietro Russo, shaping lightweight metal furniture and lamps. The group also includes Matteo Cibic, Davide Aquini, Lorenzo Damiani, Germana Scapellato as well as teams like Eligo, Analogia Project, Studio Blanco and Studiopepe. Doppia Firma is both interpreting self-production as a main trend in contemporary design and embodying its evolution by offering designers new opportunities to cooperate with high-quality craftsmen in Italy and to achieve visibility abroad.
Their projects will be present on yoox.com, a unique, creative showcase, definitely Italian and open to the world.