The binary code, the basis of digital innovation, is made of two digits: 0 and 1. Like Yin and Yang, like Descartes’ notion of body and mind, these opposites are actually complements. Their duality serves to strengthen, not to divide.
Throughout history, innovation has sprung from opposing, yet complementary forces. Starting from the origin of mankind, the two ultimate opposites – man and woman – are also the ultimate complements, and from two, multiplicity is born. The Y and X in yoox.com are meant to represent the Y and X chromosomes for exactly this reason. Let us also consider the digital world and digital’s opposite: analogue. They are two different realities, yet they represent the dual nature of our modern world. Like other opposites, their coexistence gives life to a dialogue which is, on a daily basis, giving way to innovation and rewriting our future.
The binary code, the basis of digital innovation, is made of two digits: 0 and 1
The same is true of another perennial duality: art and craftsmanship. How can one be defined without the other? Where does one draw the line between an artist and a craftsman? One cannot. Only continual and perpetual exchange exists between them. We look at the nature of artistry – a celestial world where ideas are abstract concepts until the creative hand synthesizes them and converts them into a tangible reality. We then observe the nature of craftsmanship – the world of rare métiers ruled by the solidity earthly materials. Copper, wood, and glass become pure beauty through ancient and meticulous artisanal gestures. The exchange between the two completes a perfect cycle. The concept of this exchange, this cycle is at the core of the Doppia Firma project.
We take two brilliant worlds at work and ask them to combine their collective creativity so that we may appreciate the rare masterpieces achieved by the fruit of their collaborative labour. At yoox.com, we have always passionately strived to connect what may seem like remote worlds, leveraging the vast resources of digital technology we have at our disposal in order to do so. For the sake of innovation, we have dreamed of lofty visions and then put them into practice. Much like these artists and craftsmen, we, too, seek to preserve excellence and creativity, to enhance and spread beauty.